Entries Tagged as ‘branding’

4 August, 2009

District 9 movie marketing- will the political/ cultural allegories resonate?*

I have many (mostly) male friends, nerdboys of the highest order.  Like me, they collect action figures, watch Star Wars on a regular basis, debating the merits of the chapters, characters, arc and colors of the light-sabres and generally revel in the outright fantasy without guilt or embarrassment.
And rightly so.  They are some of the [...]